Writing a marketing strategy and plan

Marketing strategy and planning set the foundation for everything you do. Doing it right enables you to focus your time and budget on the right marketing programs to reach your goals.

Your marketing strategy outlines the why and the what:

why you're in business

what you want to achieve.

It sets out your long-term marketing approach.

Your marketing plan describes the how and the when. It:

is the tactical roadmap to make your strategy happen

describes your short-term initiatives in the current year.

Read More: https://www.business.qld.gov.au/running-business/marketing-sales/marketing/strategy-planning/writing-strategy-plan