Why adopting unified email and SMS solution is essential to engaging customers

SMS delivers brands a quick impact, a high traffic spike and higher sales according to research – so retailers who have not adopted it as a cornerstone of their marketing programs are likely losing sales to their competitors.

Intelligent marketing automation platform Klaviyo teamed up with subscription and recurring payments platform Recharge to survey more than 8000 people across North America, Europe, and the Asia-Pacific region. According to Klaviyo’s 2024 SMS Consumer Trends Report, the results were eye-opening:

To read more: https://insideretail.com.au/business/why-adopting-unified-email-and-sms-solution-is-essential-to-engaging-customers-202407