“Pinch-yourself moment”: Brisbane beanie helmet startup Anti Ordinary scores deal with Volcom

Brisbane-based adventure sports fashion and health tech startup Anti Ordinary has secured its first ever brand collaboration to take its innovative 'beanie helmet' to market, striking a deal with US-headquartered action sports and lifestyle brand Volcom in time for the northern hemisphere snowboarding season.

The collaboration will feature Anti Ordinary’s double patented snowsports helmet technology with three exclusive Volcom colourways and patterns.

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