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LEGO Promotes Justine McKenny To Head Of Marketing For ANZPOSTED1

  • adamhayden011
  • Feb 2, 2024
  • 1 min read

McKenny joined the LEGO Group in 2009 as marketing assistant and over the past 15 years has progressed through the marketing organisation, launching many successful campaigns and new themes, as well as managing an evolving portfolio to leading the Brand team. McKenny has been responsible for the development and execution of some of the biggest campaigns across Australia and New Zealand, such as the Build Your LEGO® Christmas campaign in 2016, which won several industry awards. In 2021 she was promoted to brand director for Australia & New Zealand where she was the lead architect in the redesign of the LEGO portfolio differentiation strategy and the go to market principles. Her leadership track record as brand director has been outstanding and she has also been recognised by her peers across the region with the prestigious John Peddie Award for demonstrating and living the LEGO values.


 
 
 

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