Identifying your competitive advantage and value proposition

To stay ahead, you must be able to show the unique value your business offers. Understanding your customers and your competitors can help you develop your value proposition.

Find your competitive advantage in 3 steps

Your competitive advantage is the combination of marketing elements that sets your business apart. It's about the unique benefit customers get when they do business with you. Practical examples include:

• free home delivery

• a money-back guarantee

• personalised service.

Read More: https://www.business.qld.gov.au/running-business/marketing-sales/marketing/strategy-planning/competitive-advantage