How AI is transforming marketing

Artificial intelligence has impacted all industries in different ways, and marketing is no exception.

The adoption of AI in marketing is accelerating, bringing profound changes in how businesses target and engage with consumers, and predict their behaviors.

“AI is fundamentally reshaping marketing, offering more efficient, personalized and data-driven approaches to customer engagement,” said Dr. Ismet Anitsal, head of the marketing department at Missouri State University. Know More: https://news.missouristate.edu/2024/10/03/how-ai-is-transforming-marketing/