Branding for business: the basics

Branding is a way of identifying your business. It is how your customers recognise and experience your business. A strong brand is more than just a logo – it's reflected in everything from your customer service style, staff uniforms, business cards and premises to your marketing materials and advertising.

Your brand should reflect what your business stands for and what sets it apart from your competitors – it expresses the qualities, strengths and 'personality' of your business.

Read More: https://www.business.qld.gov.au/running-business/marketing-sales/marketing-promotion/branding-basics