‘Aberration’: Ruslan Kogan reflects on the long-term growth trend of online retail

Ruslan Kogan isn’t fazed by the pullback in online retail sales across the e-commerce sector in the aftermath of the COVID lockdown era.

The Australian online retail pioneer, whose eponymous website kogan.com has been operating since 2006, says the market right now is exactly where it should be.

Kogan, the CEO and founder of Kogan.com (ASX: KGN), describes the ‘massive COVID bump’ in online sales globally in 2020 and 2021 as an ‘aberration’. Certainly, it was one that led Kogan.com to post a 52.7 per cent spike in gross sales to surpass $1 billion for the first time in FY21.

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